yes I missed that ref as well, it puzzled me a tad.
info on the photo shoot
"This image (by Ross Marino) was used as part of Creem magazine's monthly "Boy Howdy!" beer mock-advertisement. The full text ran as follows:
CREEM'S PROFILES
(Pronounced "Boy Howdy!"
THE SMITHS
HOME: Barbarism Begins At Home!
AGE: What difference does it make?
PROFESSION: Still ill.
HOBBIES: Watching the sun shine out of our behinds, reeling around the fountain, being miserable, watching pretty girls making graves, practicing chastity, plotting the abolition of Burger Kings throughout the world.
LAST BOOK READ: Romeo & Binky by Shakespeare's Sister
LAST ACCOMPLISHMENT: They've got everything now.
QUOTE: "Heaven knows I'm miserable now."
PROFILE: Rising out of Manchester, (Stephen) Morrissey added his poetic lyrics of adolescent misery and sexual woe to Johnny Marr's hypnotic guitars, merging a danceable backbeat, taking Britain by storm - and becoming what many people will argue is one of, if not THE greatest band in the world today!
BEER: Boy Howdy!"