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Supreme (səˈpriːm) is an American clothing and skateboarding lifestyle brand established in New York City in April 1994. The brand aims to appeal to streetwear culture in general as well as the skateboarding and hip hop scenes specifically. The company makes skateboards in addition to clothing and accessories. The red box logo with "Supreme" in white Futura Heavy Oblique is thought to be largely based on Barbara Kruger's art. The Supreme brand is popular in China, Japan, Europe, Canada, and the US. VF Corporation, a US-based apparel and footwear company, bought Supreme for $2.1b in December 2020.
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