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http://www.stourbridgenews.co.uk/le...108.0.business_lessons_in_morrissey_songs.php
He will become big-headed soon (or already is)!
Business lessons in Morrissey songs
Morrissey's song lyrics are to be used to teach students about business, an academic said.
Three researchers have pored over the singer/songwriter's work over the last 20 years to apply them to how relationships work in the business world.
Now their 8,000-word study, Business Relationships the Morrissey Way, is to be used to teach students about the hard-headed world of commerce.
The work draws on the miserable Mancunian's musings about love, friendship and loss and is applied in an "interpersonal business-to-business relationship context," where the "human factor" is important. Sex, falling in love and breaking-up - or as the study puts it - relationship attraction, development, and dissolution are all applied to the relationship between buyers and suppliers in the food industry.
The study has been written by marketing lecturers, Sheena Leek, at the Birmingham Business School and Dr Martin Hingley at Harper Adams University College in Shropshire along with Dr Adam Lindgreen, Professor of Strategic Marketing at Hull University Business School.
The authors claim the song, Hand In Glove, with the line, "The sun shines out of our behinds. No, it's not like any other love. This one is different - because it's us," reflects the business trend for dominant buyers to practice discrimination in the relationships with different suppliers - such as exclusivity agreements.
And the line, "Why do I give valuable time to people who don't care if I live or die?" from Heaven Knows I'm Miserable Now, develops the area of power and dependence and the veneer of superficial compliance of weaker firms to more dominant buyers.
Dr Lindgreen said Morrissey's work was chosen because his songs "warrant investigation and justify interpretation in a wider context," and has "resonance" with the world of business relationships.
He said, "We have worked in this area for a long time, our analysis of his songs and links to business relationships is based on years of research."
The paper has been published in the British Food Journal.
© Copyright Press Association Ltd 2008, All Rights Reserved. EDITOR'S CHOICE
He will become big-headed soon (or already is)!
Business lessons in Morrissey songs
Morrissey's song lyrics are to be used to teach students about business, an academic said.
Three researchers have pored over the singer/songwriter's work over the last 20 years to apply them to how relationships work in the business world.
Now their 8,000-word study, Business Relationships the Morrissey Way, is to be used to teach students about the hard-headed world of commerce.
The work draws on the miserable Mancunian's musings about love, friendship and loss and is applied in an "interpersonal business-to-business relationship context," where the "human factor" is important. Sex, falling in love and breaking-up - or as the study puts it - relationship attraction, development, and dissolution are all applied to the relationship between buyers and suppliers in the food industry.
The study has been written by marketing lecturers, Sheena Leek, at the Birmingham Business School and Dr Martin Hingley at Harper Adams University College in Shropshire along with Dr Adam Lindgreen, Professor of Strategic Marketing at Hull University Business School.
The authors claim the song, Hand In Glove, with the line, "The sun shines out of our behinds. No, it's not like any other love. This one is different - because it's us," reflects the business trend for dominant buyers to practice discrimination in the relationships with different suppliers - such as exclusivity agreements.
And the line, "Why do I give valuable time to people who don't care if I live or die?" from Heaven Knows I'm Miserable Now, develops the area of power and dependence and the veneer of superficial compliance of weaker firms to more dominant buyers.
Dr Lindgreen said Morrissey's work was chosen because his songs "warrant investigation and justify interpretation in a wider context," and has "resonance" with the world of business relationships.
He said, "We have worked in this area for a long time, our analysis of his songs and links to business relationships is based on years of research."
The paper has been published in the British Food Journal.
© Copyright Press Association Ltd 2008, All Rights Reserved. EDITOR'S CHOICE
