I could say it could be blamed on the whole transition from The Smiths to just Morrissey---SOLO. Most people are afraid of change...and maybe didn't give Morrissey the attention or media push when he needed it. So, who really knows?!?
Not really.
You should read the letter Morrissey wrote to Stephen Street in 1987 posted in Stephen Street's website:
http://stephenstreet.net/vivahate.html
I think that's why he's having a lot of success now because of all the tours he's been doing.
But he's not having a lot of success now! The global fanbase (or at least the number of people buying his current stuff) is crumbling. Down from 1.2 million sales of Quarry to 0.6 million ROTT to 0.2 million YOR (on the current trajectory), yet, over the same period, he's probably never toured as much since the Smiths.
The idea that tours trigger album sales is one of the biggest myths in the music business. The things that influence sales the most (for any given artist)are radio airplay (this is the big one), awards ceremonies such as Mercury and Brits, songs on the soundtracks of successful films, and tons of critical success in the end of year polls. The only time you'll see album sales stimulated by tours are when bands play a couple of days at somewhere enormous like Wembley stadium.
The idea that tours trigger album sales is one of the biggest myths in the music business. The things that influence sales the most (for any given artist)are radio airplay (this is the big one), awards ceremonies such as Mercury and Brits, songs on the soundtracks of successful films, and tons of critical success in the end of year polls. The only time you'll see album sales stimulated by tours are when bands play a couple of days at somewhere enormous like Wembley stadium.
Radio airplay is lacking, although, I haven't listened to the radio since 2004. YATQ probably got a fair amount of radio airplay than any of the recent albums. Well, at least from what I've experienced here in California. So, I don't know.
You're probably right about tours in general, but as I see it his "Kill Uncle" tour was a huge catalyst for him. Arguably the forward momentum he got from the 1991 tour led directly to "Your Arsenal" and even "Vauxhall and I". It's not so much about driving album sales as staying in the public eye. Morrissey didn't tour much for "Vauxhall", then followed it up with a "difficult" albums ("Southpaw Grammar") and less than stellar singles like "Boxers". The lack of public presence became a negative.
First of the Gang got tons of airplay, the other singles not so much.
YATQ also benefited from being the first Moz album in 7 years.
Levels of anticipation were pretty high, in and way in which they weren't for ROTT or YOR...
I think everything happened perfectly for him. Life is all about ups and downs and it's part of his attraction that he doesn't whore himself for anyone.
Morrissey should have been involved in the whole britpop thing but sadly wasn't. I think it was a combination of bad press, the racism argument and not actually releasing anything that was mainstream, ie Maladjusted and Southpaw ...
He should have been involved in Britpop, and he could easily have been.
All the major Britpop-bands adored The Smiths. Morrissey could easily have had his picture taken with The Gallaghers and Damon and Brett and Jarvis, but he refused to even go out on the road and promote his greatest album. He decided to stay at home for most of 1994 and 1995, only to come out late 1995 as a David Bowie-support act! It really was his worst career move.
We don't know what got into him that led him to this decision... Probably a combination of the court-case, the racism-issue, stubbornness, Jake... We'll never know.
You definitely got the last part right. We'll never know.
As for coat-tailing with Britpop, I don't know if he could've done that. Sure, Oasis liked The Smiths and Blur (grudgingly, as I recall) liked them as well, but that would've been the first nakedly commercial attempt for sales that Morrissey had ever made. Think how odd that would've been-- doing the Paul Weller thing and borrowing some of Britpop's fire. How unsightly and disapppointing that would've been. Morrissey would've been dishonest to grasp at Britpop because I don't think he liked any of the bands. To this day has he ever claimed to like an Oasis record? All I've heard him say is he likes the Brothers Gallagher as characters. That's it. Blur and the rest, forget it.
I wouldn't have wanted to see Morrissey posing with Damon Albarn on the cover of the NME when secretly he despised Blur. Clearly he mucked matters up but, bad career moves aside, I respect his unwillingness to cater to the public's sudden change in taste.
Personally I don't think he liked any of those Britpop-bands any less than Franz Ferdinand, Killers, Ordinary Boys etc a decade later, when he DID play the game.