And not just the critics either = also the vociferous, mean-spirited few who have turned this place, with davidT's connivance, into an anti-Moz site. I don't think anyone will actually need to read the inevitable slew of comments that will appear on the front page in the hours and days immediately following the book's publication as we can all guess precisely what the usual suspects will say (in fact the usual suspects are probably preparing their sneering diatribes even now, without actually having read the book). And, while we're on the subject of clunky, trudging prose styles, I also predict that Brummie-"I've gone, I'm back, I've gone again, I'm back again"-Boy's tedious, self-admiring verbiage on the subject will actually exceed the word count of book itself.
